Elton John and his Rocket Entertainment team turned to Spinifex to create a global press moment that would break records and send shockwaves around the world as he launched his Farewell Tour. The centerpiece was a VR experience that faithfully recreated his most iconic performances and enabled fans to experience it like they were there on stage.

Those in person at the launch would take off their headsets to see Elton playing at the very same piano his 23-year-old self had just occupied. By embracing technology and capturing cultural attention in surprising ways, Elton broke pre-ticket sales records and attracted over 13M youtube views. The tour went on to break the record as the highest grossing tour and remains the second highest grossing tour in history.